Just How Trusty Is Truste?. Even one of the originators of the Internet's wannabe consumer seal -- ubiquitous technologist Esther Dyson -- is disappointed in the way the service has panned out. By Paul Boutin. [Wired News]
Posted by Doug Sauder at April 9, 2002 09:01 AMEnron had Arthur Andersen. Yahoo has Truste, the nonprofit privacy organization whose seal of approval is designed to assuage consumer fears about giving personal information to websites.