Children taking interest in Web ads. Most of the click-through traffic for online ads may come from children, mainly because they can't tell an ad from other Web site elements, according to a recent study. [CNET News.com]
I love this quote:
While the study says adults develop a facility for ignoring ads called "banner blindness," colorful animations and mouse rollovers used in Web ads draw children's' attention.
Yes, adults develop "banner blindness."
Posted by Doug Sauder at May 9, 2002 11:38 PM