Spam deluge leads to search for silver bullet
"Spam is a huge concern for us because consumers are just erasing everything. They don't know the difference between spam and legitimate marketing," said Christina Duffney, a spokeswoman for the DMA.
Ms. Duffney, you're wrong. Consumers know the difference. It's the marketers who don't know the difference between spam and legitimate marketing.
Posted by Doug Sauder at February 4, 2003 07:33 AM