Google Named Brand of the Year. UPDATE: A poll by Interbrand finds Google the top global brand in 2002, beating out Apple and even Coke. [internetnews.com: Top News]
This is amazing. Consider that Google did not spend millions to build its brand via television advertising or other media. Google gained brand recognition primarily by word of mouth -- web users telling their friends about it. There's a lesson to be learned here for anyone who is in business.
Posted by Doug Sauder at February 12, 2003 08:47 AM