ZDNet has created a collection of "whiteboardcasts." These short videos are superbly done. And the idea is truly creative. I'm not sure exactly why these videos seem so fascinating. Perhaps it's because of the human connection -- the speaker is standing right there in the video -- and because of a spontaneous feel. This is much different from a Powerpoint-like presentation done with Flash.
Others would do well to follow ZDNet's example. Specifically, keep their videos short, relevant, and pithy. And put a human face on it. I think these whiteboard presentations could be much more effective than a buzz-word-laden white paper.
If you get a chance, do have a look. Some of my favorites include Microsoft's Dilemma, The Google Galaxy, and SEO 101.
Posted by Doug Sauder at December 1, 2005 06:40 AM